6. Session: ELEVATOR CONVERSATION

Welcome to your sixth session of the Community action module!

It will take you 1 hour and a half to complete it.

Learning outcomes:

At the end of this session, participants will be able to: 

  • Present project idea in a concise way, generating interest from third parties.

 

Facilitators instructions 

Using the available slides, explain to the participants the definition of “elevator conversation”. As part of the practical work, ask participants to develop a presentation of their ideas.

 

  1. Lift conversation

A "lift conversation" (also called an "elevator conversation" or "elevator pitch") refers to a brief and focused interaction where you share an idea, introduce yourself, or explain something concisely within a short time—often the length of an elevator ride (usually 30 seconds to 2 minutes).

 

Key points of the elevator conversation

  • Hook (Grab Attention) - start with something compelling or relatable that grabs the listener’s attention immediately;

  • Problem (Identify the Pain Point) - clearly define the problem or challenge you’re solving;

  • Solution (What You Offer) - present your product, service, or idea as the solution to the problem;

  • Value Proposition (Benefits and Differentiation) - highlight the specific value your solution delivers;

  • Call to Action (Next Step) - end with a clear and actionable next step.

 

Bonus Tips for a Strong Pitch:

  • Keep it concise: ideally under 2 minutes;

  • Know your audience: tailor the pitch to their needs or interests;

  • Be authentic: show passion for what you’re pitching;

  • Practice: refine your delivery until it feels natural.

 

2. Practical work

Encourage participants to develop their own community action project/activity "elevator pitch", based on a presentation from Session 5.